A report from the British Medical Journal shows that Australia ‘ s social media ban for young people under 16 has had little effect. The report focused on the use of TikTok, X, Facebook, Instagram, YouTube and Snapchat by participants through a three-month survey of the ban on adolescents aged 12 to 17.

According to the information collected, more than 85 per cent of adolescents under 16 years of age continue to use these social media applications, although two thirds of them indicate that they have experienced an age test. Approximately 54 to 68 per cent of those under the age of 16 could also continue to visit their accounts.
The most common means used by Australian youth is self-declaration of age through validation, which is being criticized by Australia and other countries considering a similar ban. Of those interviewed, 24 to 39 per cent had had a self-declaration age test, while 13 to 27 per cent had a self-image test.
Nevertheless, research shows that affected adolescents have found other ways to continue using social media. Approximately 15 to 19 per cent of respondents indicated that they used false accounts to access platforms, while 9 to 29 per cent reported using someone else ‘ s accounts to access social media. About 11 per cent of adolescents indicated that they used private browsers to bypass restrictions. Very few young people use VPN.
In general, the study found that social media use among young people between 12 and 13 years of age remained unchanged after the law came into force. There has been a decrease in the use of young people aged 14 to 15 but an increase in the use of persons over 16 years of age.

While researchers recognize that they are still at an early stage, with relatively small samples and relying on self-reporting, the editorials accompanying the study emphasize that these results are early signals worth tracking.
Dr. Amrit Kaur Purba, Assistant Professor at the School of Public Health and Policy, School of Health and Tropical Medicine, London, said: “These data together describe a partially implemented policy, in which mechanisms aimed at limiting access are not reliably activated. Australia ‘ s experience shows that legislative restrictions do not amount to enforcement restrictions: When age recognition relies on self-declaration, most adolescents continue to have access to restricted platforms.
Countries that currently have similar measures — including the United Kingdom — have undertaken to impose similar restrictions and have obliged their regulatory bodies to define an effective age guarantee mechanism prior to implementation. These mechanisms need to be put in place from the outset, rather than redress after circumvention has become widespread. With similar measures taken by Governments in Europe, North America and elsewhere, Australia’s experience has shown that enforcement may be as important as legislation.”
