The Swedish Science and Technology and Games Group, Aonic, recently completed its acquisition of Prime Insights, a technology research company, with a total value of over $250 million, which is the largest M&A acquisition that Aanic has ever made. Prime Insights will integrate with existing Aonic firms to build a global incentive and data platform that covers more than 50 million consumers and 12 natural consumption brands with an annual income of over $300 million.
Through the flagship platform Express and recent investments in Mega Fortuna, Aonic now operates one of the world ‘ s largest game-type discovery, testing and loyalty platforms, providing large-scale user access and insight to many of the world ‘ s top mobile game developers. Prime Insights, on the other hand, has in recent years become one of the fastest-growing enterprises in the $142 billion-sized global research technology industry, with its global proprietary sample bank as a leader in the procedural sampling field. The company operates multiple mobile and web-based platforms, and millions of users earn real pay by completing online surveys.
The deal marked a strong alliance between the two global marketing incentive platforms, with the two Prime Insights maintaining an annual organic growth rate of over 80 per cent over the past two years. The two sides, through data quality, user experience and technology-priority strategies, have obtained a growing number of duplicate purchases from well-known business clients. The consolidation will double the size of the platform, allowing mobile game developers and consumers to insulate their research clients to achieve wider coverage, deeper insight and interaction.
Prime Insights, founded in 2022 by Benjamin Ritzka, a serial communications technology entrepreneur, has a team of approximately 120 members in 17 countries worldwide. Benjamin Ritzka will continue to serve as Chief Executive Officer of Prime Insights when the acquisition is completed and will reinvest a large amount of trade proceeds in Aonic as one of the largest shareholders in the group to accelerate the vision of a global unified incentive platform that will cover user access and data insight.
Paul Schempp, CEO and co-founder of Aonic, said: “Prime Insights, as a true subversive in the field of research technology, has rewritten the procedural data collection rules for consumer insight. We look forward to this cooperation with a team of brilliant technocrats like Benjamin and Prime Insights. This deal is an important step in our vision of a global dominant power, and integration of scale, data and technology will be key to enhancing competitive advantage.”
Benjamin Ritzka, founder and CEO of Prime Insights, said: “The growth path we have achieved in recent years is unprecedented in the industry. A deal of this magnitude is a great recognition of what we build. Thanks to Prime Insights’ good team! Aonic is the best partner of our dreams, and I firmly believe in our common vision. There is a high degree of convergence of cultures, mindsets and ambitions and a high degree of complementarity of business, which will enable us to provide unparalleled value to clients and users.”
CEOCaglar Eger added: “We have a huge synergy between game-incentive user access and the Prime Insights incentive investigation platform. Its data collection and analysis advantages will help us to increase the participation of game clients, while the focus on the size and participation of our users will significantly improve the quality and coverage of data in the consumer insight industry. We can’t wait to start working together!”
Aonic is a rapidly developing global science, technology and games consortium with 12 companies under its umbrella, with a total of over 600 employees. The Consortium operates a proprietary user-access platform for many large mobile game developers around the world, while developing and distributing a series of its own multi-platform video games.
Through its advanced multi-incentive interactive system, Exmox helps partners to expand the user base, increase the return on advertising expenditures, increase retention rates and increase the value of users ‘ overall life cycle.