In a major thematic campaign to commemorate the 80th anniversary of the Chinese people’s war against Japan and the victory of the world’s anti-fascist war, a small series of short films on the subject of resistance carried the big theme with a small amount of small weight, re-articulated it with a new expression, re-activated it with a strong alliance, and unleashed the energy of a pound of light energy in a small and beautiful form, making it an uncanny “light cavalry” in the thematic campaign.
Small-volume detonations are widespread.
Since June of this year, more than a dozen minor anti-war dramas, such as Shinohara’s Return to 1938 and Anger, have been on the line, creating a hot tide of continuous warming. Among other works, the General Directorate of Radio and Television supported the project “Creation and dissemination of online audio-visual productions” with a total of about 6.6 hours in 30 episodes, with a cumulative total of over 100 million times over seven days on multi-platforms such as the red fruit short opera, the Aché, the télévision, the mango TV, etc., and with a total of 5 minutes in 14 sets and a total of 70 minutes in light quantitative form, with a temperature of 28.1 million on the 24-hour line on the red fruit platform, followed by two rounds on 25-28 August and 1-3 September at the golden part of the Zhejiang Vid. In only four episodes, the full-time AIG micro-intensity ” Coordinates ” were broadcast simultaneously at Mango TV, Hunan Watch Golden Time, with a cumulative total of 42,341,000 times a week on the Internet end, a cumulative number of millions of people across the country at the top of the television screen, and the second highest single-stage local viewing rate.
A number of mini-short dramas were broadcast from a stand-up to a screen, moving from a “finger” to a “hospital” to a light-quantitative content to give life to television screen dissemination, while further releasing its own volume through mainstream opinion positions. As new operations continue on the line, there is a strong spread of multiplatforms that are widely touched and with a constant heat of relays.
The new expression unlocks the flow, and the break-in stream activates the resonance.
After several short shows on the subject of resistance, netizens commented on the frequency screens, “Every time we see this scene, we will be happy because we have you”. The strong resonance is due precisely to the fact that these microtreasuries keep up positive innovation in content creation and gain high traffic, high reputations and strong resonance through realism, resonance and insulation.
A deep-seated history to build a true sense of trust flow.The Dragon Gate Teahouse, the Secrets of the House Garden, the Cradle of Horses, and so on, a number of mini-treasures, with their true history as a background, are cursing in detail and their work with a sense of truth. For example, The Secrets of the Beca Gardens, directed by the Beijing City Radio and Television Agency, were filmed in the Gardens of the Real History Building, where French actors were invited to play the real person, Dr. Beshiya, and to recreate the historical details of the 1940s, showing vividly the struggle of the Chinese people alongside international friends. The last screen review of the “Friends at the International Show of Truth” by netizens continues to follow.
Innovative language to transform emotional flow with a sense of resonance.“Return to 1938” “Respond to 1937”, “Rural echoes” and other works, such as “Dreamback” “Cross”, allow the audience to “blink back” to the historical scene of the fast-paced narrative and to “soft landing” on “hard subject”. For example, The Back of the Year 1938 designed an infinite cycle of cross-cutting structures that allowed young people to engage in scenes of “story killing” in a war-torn area, where contemporary youth interests were drawn into historical stories and resonated emotionally. The Daily People’s Journal commented that “a wonderful time and space travel was used to demonstrate the pursuit and legacy of the revolutionary spirit of contemporary youth”.
Technology enabling to bathe in sedimentary value flow.AI technology has injected a new expression energy into the short play on the subject of resistance in innovative audio-visual language, opening up a wider space for the dissemination of historical narratives. For example, the Coordinates rely on the full-process AIGC technology to generate historical scenes, vividly depicting the bravery of the Commander of the 8th Road Force, Zhou Shulan, a surveyor, in prison, inducing the enemy to go deeper with false maps. The film, which uses technology to strengthen the physical details of the person’s personality, has a very high sense of realism that exclaims the audience in the screen, “this look is exactly the same as Grandpa’s heroic image”.
By using the integrated narrative model of “real person + microrecord image + AIG” and using AIG technology to present virtual interactive images and embedding real historical images, such as the “six-five” tunnel tragedy, it allows viewers to feel the deep link between history and reality in a false, interwoven image. After Chongqing Watching, the show reached 86.898 per cent of the audience and nearly 90 per cent of the audience continued to lock in, as can be seen from its technological innovation to increase content infection, turn new technologies, new visual depositions into value flows and make the audience more adhesive.
Resource integration IP links to activate the innovation potential of micro-short dramas
The classic long play IP provides a high-level audience base for the creation of micro-short dramas, leaving many of them unheated. For example, the Mountain Echo gathered the original Swords of Lighting Sword, lit several generations of memories at once, and the related topics, such as shivering #Lighting Swordsman makes short play#, attracted over 160 million people’s attention, and the audience commented on the screenshot “A play united by two generations of aesthetics”, “My dad pulled me into the pit at the speed of the fire and watched the blood boil!”. As a follow-up to the Awakening Age, the Yenchow Brothers, which is about to be aired, were personally manipulated by the original scriptwriter to continue the hot blood genes of the play and to renew the spirit of the revolution of the extended year and the Chen Choyun Brothers. The micro-short show seeks to proactively link long play resources, systematize the development of classic IPs and extend the life cycle of video content. This link, which accurately captures the emotional build-up of the original audience, builds power for its own dissemination, and perpetuates classic values with innovative narratives, allowing classic long play content to release influence in the new media environment and achieves the long-lasting value of “one IP, multiple expression, and continuous added value”.
In the creation of the theme to mark the 80th anniversary of the victory, the short dramas on the subject of resistance, with small sizes, new expressions and strong alliances, activate communication, resonance and build-up power, which, even if small, can produce a lot of weather; even in light form, it can carry a heavy red wave, providing a rich supply of content for the contemporary spread of the spirit of resistance.