X (formerly Twitter) announced an update this week on the payment cooperation policy, and the lottery industry is one of the areas affected. According to the most recent article, X will prohibit the promotion of the lottery through the content of the Internet red cooperation or payment. X notified account holders, businesses and advertisers earlier this week of a change in the policy on cooperation in payment. The “prohibiting industry” section of the policy clearly lists the categories of content that do not qualify for fee-paying cooperative promotion. Lottery, social, sports fairs and other related items are included in the “Goldet Products and Services” section.
X defines “paying cooperation” as: “a third-party brand provides remuneration or incentives to a user (e.g. a red or content creator) to promote its product or service.” The updated X-pays cooperation clause applies to “references to or endorsements of products or services”, provided that the product or service is remunerated by or on behalf of the brander for the promotion of the product or service, including the payment of money or the contribution of the product or service in kind to the user’s commission through the sale of the product or service, such as the existence of a commercial agreement with the product or service through a union link or a discount code user, for example as a brand ambassador.
In addition to the gaming industry, other industries such as alcoholic beverages and related accessories, marital services, financial products, health-care supplements and tobacco products will also be affected by the policy. Individuals or businesses may face law enforcement penalties if the payment cooperation post is x-marked. The severity of the penalty will be determined by the severity of the violation and the record of past violations. Potentially include: request for the removal of relevant content (light) to switch personal accounts to a “read-only” mode, which may result in multiple violations of time and duration Seal Stop.
X is not the first social media platform to strengthen the control of content related to lottery. YouTube introduced a new policy for content creators in November last year, stipulating that creators are not allowed to upload online lottery content involving real monetary value unless the site is certified by Google. In addition, YouTube has started setting age limits for videos containing online casino styles. The same rule applies to the content of non-golden games.